Learn from our experience.

Permit Pros is an e-learning company created by two successful cannabis entrepreneurs, Belinda Smith and Sarah Sanger. We started Permit Pros to share how we’ve been able to thrive in this challenging, rapidly-changing industry. We’re proud advocates for the benefits of cannabis. And we’re passionate about sharing our knowledge to help others get started. 

Meet Belinda

I am a successful entrepreneur, problem solver, and communicator with a record of accomplishment in business, the cannabis industry, and in the community.

I founded and led the retail cannabis start-up, Sure Felt LLC. I secured investors and partners for this endeavor and earned a permit for a prime location within a tightly controlled district. I also established guidelines and protocols for the company’s hiring, project management, and marketing.

My experience also includes 13 years as director of business development for a family-run industrial sewing firm with clients around the world, and 15 years in various leadership and business development roles in the technology, B2B, and consumer sectors.

In my personal life, I’m a long-time member of the Surfrider Foundation, a nonprofit environmental organization. I have had various leadership roles within my local chapter over the years, and I enjoy leveraging my experience to further their goals for the common good.

I have also served as president for my neighborhood town council and work on various community campaigns and programs. 

Belinda Headshot
Sarah Headshot

Meet Sarah

I entered the cannabis industry in 2016 because I recognized that it was dramatically underserved by financial services. I draw upon my formal training and 15 years of experience in finance, analytics, and business management to benefit my growing roster of cannabis clients. I serve on several boards within the cannabis industry, and am frequently asked to speak at industry conferences and events.

In 2017, I worked with a licensed cultivator to close a multi-million dollar financing round. I’m currently serving as a fractional (part-time) CFO for several clients across the legal cannabis supply chain. These clients leverage my finance and business expertise to navigate the complex and rapidly evolving regulatory and capital environment. Core services include capital sourcing, financial projections and models, financial statements, business optimization, and investor relations. Many of the consulting projects that I’ve completed have resulted in permanent board positions with my clients.

In early 2018, I began working with Oak Funds, a value-added real estate development firm focused on cannabis. As CFO, I’m responsible for capital sourcing, tenant underwriting, business and financial management, and investor relations. I’ve acquired over $80M in cannabis real estate properties across California, and I’m proud to be regarded as one of the cannabis industry’s leading financial experts. 

I have a Bachelors degree in Economics from Duke University and a Masters in Business from UCLA Anderson. I’m active in cannabis trade organizations and am a California licensed real estate salesperson and a registered limited investment banking representative (series 65 and 79).

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Permit Pros Master Class: Learn How To Get A Cannabis Permit

You haven’t learned this much about weed since college.

Cannabis businesses aren’t like other start-ups. The highly regulated nature of the industry impacts every step in the process and poses unique, unforeseen challenges. That’s where Permit Pros can help. Drawing on the invaluable experience that comes from securing marijuana licenses for ourselves and multi-million dollar clients, our online course shows you all the steps and gives you an action plan for putting everything in place in the right order. 


“This whole course is very thorough and covers pretty much every aspect one needs to consider when starting a cannabis business. I wish I had access to this course 3 years ago when we started the planning for Mozen. Well done! ”

Co-Founder at Mozen

Permit Pros

“Loved the story about going into medical marijuana shops to conduct market research. Most people do not know anything about conducting market research, and this was very clever and accessible. I think the Real Estate section was the most helpful, and the pro forma spreadsheet and task list were great!”